Plain and simple people. ALS is a horrible disease that not many people know about and the pharmaceutical companies aren't spending a lot of money on. I happily accepted this challenge presented to me by friends Adrian Orozco of Chicago and Kristie Ratliff of North Little Rock, AR.
I passed the challenge along to Noble Impact CEO Eric Wilson, Seattle Seahawk Greg Scruggs, and my co-creator of Photo Throwdown Damian Battinelli. But I also challenge ALL OF YOU!
Make a donation, dump some ice water, and spread the word!